Portrait photo of Markus Iofcea

Photo by Robert Gose

As a Futures Archaeologist I work with organizations that need a direction they can argue with, not another scan of what might happen.

“My field isn’t the past — it’s the future.”

For me the future is like an archaeological site. It is layered, not written, and with more than one place to dig. Futures Archaeology is a foresight sequence I have developed over more than a decade. It sits between foresight, design, and strategy.

I am curious about topics that could change how the world works, and I would rather ask what a future could be than what it will be. The rest of the work is deciding which of those futures are worth pursuing, and what that asks of today.

Step-by-step diagram showing a snail shell spiral pattern from initial shell to a smaller shell, illustrating the growth process.
  • to be confused.

  • to be fascinated.

  • to be pretentious.

  • to be indifferent.

  • to be bored.

Room I keep…
  • to create.

  • to notice.

  • to wonder.

  • to have time.

  • to make things visible.

  • not to be commercial.

  • not to become an expert.

  • not to know what my future is.

... to remembeR   

I studied computer science at the University of Stuttgart and began my career at the IBM Silicon Valley Lab. At UBS I held various roles in engineering. I founded and ran the CTO IT R&D Lab in Zürich, and in 2014 founded Y Think Tank, the bank’s futures platform, and led it. In 2022 the “Futures Unlocked” exhibition at UBS headquarters showed several future artifacts from that work.

I have been on the board of swissfuture since 2023, and co-president since 2025. I am a guest lecturer at the HWZ (Hochschule für Wirtschaft Zürich). From 2017 to 2023 I sat on the advisory board of the HWZ Institute for Digital Business.

The picture is from “Futures Unlocked”, UBS Zürich, 2022.

Man in a suit standing in a museum or exhibit space with display cases. Behind him is a large LED screen with the text, 'A future envisaged, is a future lived,' and a blurred background with circular light patterns.